Featured Vendor: Fortunata's Coffee

This week’s featured vendor is Joe Libera from Fortunata’s Coffee. Joe is the owner of Fortunata’s Coffee located in downtown Fountain City. He started roasting coffee in 2009 when he purchased an old roaster from a friend of his. After a trial and error period, he perfected his roasting technique. He then renovated an old building in downtown Fountain City, Wisconsin. That building became “Fortunata’s Coffee”. The coffeehouse is named after Joe’s Italian grandmother, Fortunata. Joe has been a vendor at the Winona Farmer’s Market for the past 3 years. He offers cups of hot coffee, iced coffee, and also bags of coffee. He enjoys coming to the Winona Market for the river view, the friendly people, fresh produce, good honeys, and the talented musicians. All of Fortunata’s coffee is fair trade, which means that the workers who pick the coffee are guaranteed a fair wage for their labor. On our final Customer Appreciation Day, Fortunata’s Coffee will be offering free cups of coffee! (While supplies last). Thanks Joe!